Automotive Program

LaFontaine Automotive Group Partners with Ecorse High School to Support its

Certified Automotive Tech program


September 1st, 2021 – LaFontaine Automotive Group, the fastest-growing dealer group in Michigan, today announced it has partnered with Ecorse High School to provide training, tools and mentorship for the school’s Certified Automotive Tech Program.


“We are honored for the opportunity to be the exclusive dealer partner to Ecorse High School and provide our fixed operations expertise and mentorship to these passionate students looking to enter the automotive field,” said Kelley LaFontaine, Vice President, LaFontaine Automotive Group. “This partnership will not only enrich the lives of the students participating in the program, but will better the entire Ecorse community.”


In July of this year, General Motors awarded two vehicles, tools and components through its corporate donations program that assists institutions within the GM Training Network, to Ecorse High School.


“We have a moral calling to change the dynamic of our community and it will require partnerships and programs like this to drive that transformation,” said Dr. Josha Talison, Superintendent, Ecorse Public Schools. “Upon completion of our Certified Automotive Tech Program, our students will have the skillset, connections and opportunity to immediately get into the workforce, hopefully with LaFontaine Automotive Group.”


Forty Ecorse High School students will go through the program each year, 20 that are in 9th and 10th grade, and 20 in 11th and 12th grade. Once graduated through the program, students will be prepared for ASE certification.


“There is a tremendous automotive technician shortage in our industry and opportunities like this hopefully inspire students to enter into a career in automotive and see the tremendous career growth available to them,” said Dan LaFontaine Jr., “We’ll be pouring our passion and knowledge into these students and look forward to the opportunity to make an impact on their lives.”


Since 1979, General Motor’s continued commitment to identify and support educational programs has produced over 18,000 service technicians.


“The Board of Education and I are dedicated to providing students with numerous opportunities related to career and technical education. On behalf of the Board and all of our Ecorse High School leadership, we applaud LaFontaine Automotive Group for their commitment,” added Dr. Talison.  


Founded in 1980 by Michael Sr. and the Maureen LaFontaine, the nationally-recognized LaFontaine Automotive Group now includes 46 retail franchises, 10 collision centers and 27 Michigan retail locations. The Group employs over 1,800 individuals. It’s the ongoing mission of the LaFontaine family and passionate team members to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities. The Group sold 36,277 vehicles in 2020 and is ranked as the 43rd largest dealer group based in the U.S. by Automotive News.



About LaFontaine Automotive Group

Founded in 1980 by Michael Sr. and Maureen LaFontaine, the award-winning and nationally-recognized LaFontaine Automotive Group includes 46 retail franchises, 10 collision centers and 27 Michigan retail locations. The group employs over 1,800 individuals. It’s the mission of the LaFontaine Family to personalize the automotive experience by building lifelong relationships that connect families and strengthen communities.  The LaFontaine commitment to customers, staff, and local communities is demonstrated by active participation and contributions to numerous non-profit organizations, educational institutions and charities throughout southeast Michigan. The combination of both the mission and core values provides the basic foundation of our promise … to treat every customer like they are members of our family. From sales, to service to parts, LaFontaine Automotive Group is able to meet any customer’s specific needs. LaFontaine represents the following brands: Buick, Cadillac, Chevrolet, Chrysler, Dodge, Ford, Fiat, Genesis, Honda, Hyundai, Jeep, KIA, Mazda, RAM, Polestar, Subaru, Toyota, Volvo and Volkswagen. The LaFontaine Family Deal; it’s not just what you get, it’s how you feel. Visit for additional details.





Max Muncey

Corporate Communications
LaFontaine Automotive Group

Email: [email protected]

Cell: (248) 763-6116